Why should accommodation providers invest more in direct marketing to receive direct bookings?

For accommodation businesses such as Hotels, B&B, Guest Houses, Serviced Apartments and Self-catering accommodation, there are pros and cons in using OTAs to sell their room nights. OTAs consist of online accommodation booking sites like Booking.com, AirBnB.com, and Expedia.com. These OTAs hold a massive record of hotels in several categories globally. These OTA websites are […]